Michael Lockshin's upbringing spans two distinct cultures, the USA and Russia. After graduating from Moscow State University, he initially delved into the realm of media within Russia before embarking on a creative journey in London's commercial production sector. It was from here that his trajectory shifted towards directing.

His directorial debut began with the prestigious SHOTS MAGAZINE. The effulgent recognition did not stop there; shortly after, he was bestowed with the Cannes Young Director's Award, a testament to his burgeoning talent.

In the present day, Michael stands tall as a luminary among Europe's esteemed commercial directors. His hallmark is the art of weaving narratives with a cinematic finesse that leaves an indelible mark. Noteworthy brands like Budweiser, Nike, Bacardi, and Tele2 have entrusted him with their stories, resulting in a plethora of accolades, including the coveted Cannes Lions, as well as international viral sensations.

Particularly resonant is Michael's beer advertisement featuring David Duchovny, an opus that etched itself into Russia's cultural tapestry, garnering an astonishing 20 million views—a milestone that solidified its status as the most viral commercial in the nation's history.

His life and career have unfolded against the backdrop of Moscow, London, and Berlin, enriching him with a unique blend of experiences. Fluent in both English and Russian, he bridges the linguistic divide effortlessly. In 2017, Michael's artistic journey brought him to the City of Angels, Los Angeles, where he has since put down permanent roots, continually enriching the global creative landscape with his boundless talent and innovative storytelling.